The platform's free, immediate, in-app content limits obstacles for gamers, creating a more seamless gaming experience and thus offering a useful channel for brands looking to drive interest in their products. Also helping AMC reach this audience is "The Walking Dead's" zombie focus, which has traditionally been a popular category amongst gamers.Īnother advantage offered by Facebook Gaming is its instant game platform, through which "The Walking Dead Life" will be accessible. Last year, it released a standalone app that allows for easier mobile access to casual games and gaming communities. Though primarily used as a video game streaming service, Facebook Gaming has made efforts to grow other aspects of its business. The exclusive partnership with Facebook Gaming sees AMC hoping to expand its audience by tapping into the platform's large pool of gamers.
"The Walking Dead" has aired on AMC since 2010 and has garnered, along with numerous awards and nominations, a fervent fanbase - albeit a dwindling one in recent years. Easter eggs, resource upgrades, and encounters with notable characters like Rick Grimes, Michonne Hawthorne and Daryl Dixon allow players to relive the show's 10-season progression, while building excitement for the eleventh and final season premiering later this summer. In preparation for the final season of "The Walking Dead," AMC Networks is pushing a mobile-first game that draws fans into the world of the show.
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